For a Lower Investment Return – Agree to a Covetable Note or SAFE Structure.

For a Lower Investment Return – Agree to a Covetable Note or SAFE Structure.


To say I am not a fan of Convertible Notes or SAFE as a form of investment would be somewhat of an understatement. The big reasons I see for Convertible Notes being so damaging is that Angels using Notes rarely get their agreed terms of conversion.

One of the most common cram downs on Angels with Notes is the class of shares they end up with (as opposed to, were promised). The Angels enter a note with a 20% discount (what experienced Angel thinks 20% valuation growth in 6-12 months is anywhere close to adequate?) and a promise that their Note will convert into the same class of shares as issued at the next round. The VC round (or pretty much any other investor) at the next round says “No way!”, they can’t have my preference shares, let them convert into ordinary, or at best, a preference behind the new investor. So now the ridiculously low discount rate, the probably over generous (high) cap and the failure to achieve preferential terms means the Angels with Notes are not even getting basic dilution protection on the round.

Of course, the Angels would not normally agree to such abuse but, as a Noteholder they are not at the negotiating table for the new round (the Note does not give them the full investor protections typical in a priced round). Ultimately, they are presented with a ‘take it and get f*$ked’ deal. It is not uncommon for other terms of the Note to be abrogated too.

Fortunately, I live, and largely invest only in a geography (the UK) where Convertible notes and SAFE are effectively unknown (and given that the UK is the largest Angel market in Europe, that in itself points to the fact that neither are necessary to ensure companies get funding!).

The use of both Convertible Notes and SAFE has emerged from the USA, and initially largely the West Coast. In practice SAFE’s are not used nearly as frequently as they are talked about by early stage entrepreneurs. They are a minor part of early-stage investing, account for just 4.7% of seed deals in the USA[1]. SAFE’s account for about 10% of seed deals in California – influenced by Californian Incubators. Elsewhere investors are less enthusiastic. A recent post by Launchpad Venture Group described them as “a cancer of the investing world[2].

Convertible Notes are more common, accounting for up to 50% of seed deals in the USA[3] (for series A deals, just 12% were Convertibles). So definitely used – but as many commentors suggest, not necessarily the preferred choice of many investors. See  for 10 reasons not to use Convertible Notes.

And now for reason 11 – if you use Convertible Notes your investment returns will suffer. Launchpad Venture Group looked at 484 individual investment rounds that the group has made using Total Value to Paid-in-Capital (TVPI) return multiples. This metric measures the current value of the investment (both realized and unrealized) as a multiple of the cash invested.  They found that their returns were significantly lower when investing in Convertible Notes (1.1x) and SAFEs (1x) in comparison to Equity (2.2x)[4].

The Launchpad TVPI multiple on convertible notes and SAFEs is half what it is for preferred equity, and this difference is sustained over 258 rounds of equity investment and 188 rounds of investments in convertible notes. 

Digging Deeper – Why are Convertible producing such a poor relative return?

  1. Positive Exit – For 5% of note rounds, this was the last round of financing and the company successfully exited without needing to raise additional funding. This is a best-case scenario where notes were used as a bridge to an exit, and the investors received a 1.55x return on their investment. A positive return, but lower than the average equity returns of 2.2x because noteholders only receive the benefit of their discount or cap at the time of exit rather than benefiting from any growth of equity value.
  2. Note Converted to Equity – 35% of Convertible Notes behaved the way they are supposed to and converted into equity at the next fundraising round. The average returns of 1.3x in this outcome reflect the note discount or cap, but are below average equity returns. This highlights the likelihood that the majority of discounts are set too low (25% is just not enough), or the caps too high (eye off the ball, allowing too high valuations).
  3. Not Yet Raised Another Round – 11% of the rounds were recent enough that the company hasn’t yet raised another round of financing, but the company is still active. These notes are being carried at their original face value of 1x investment.
  4. Company Failed – 4% of the note rounds were the last investment before a company failed, and they returned nothing.
  5. Raised Another Note Round – This may be the area of significant issue for Angel investors – 44% of note rounds were subsequently followed by yet another note round. Serial-note rounds kill investor returns by delaying a conversion to equity and hence delaying the point at which the investors benefit from real company value growth. Investors are effectively receiving debt-level returns for equity-level risk taking. Many companies that raise capital through a succession of note rounds (often motivated by fear of dilution – possibly driven by lack of value creation?) remain under-funded and continue to struggle to hit real value inflection points. In many cases investor controls within the Note are limited to non-existent, so the investors have no say in how many notes are issued in the future.  For such companies, the Launchpad returns were just 0.84x.

It’s hard to achieve positive returns as an Angel Investor. Do you really need the added drag of a Convertible Note or SAFE structure?

[1]The 2019 HALO report found that SAFEs were most frequently used in Mid-Atlantic Region at 12%, likely heavily influenced by US Federal DOE, NSF, NIH, and other grant money which does not permit debt as a liability while grant funds are in use, hence early stage companies who do not wish to price their round are opting for SAFE notes.

[2] ACA Data Insights, 22 July 2021.

[3] 2019 HALO report

[4] To get a clear picture of round-level returns, they linked back the ultimate playout from a company to the actual round where capital was invested. For example, if invested in a convertible note round that later converted into equity as part of a subsequent fundraising, and then paid a return over two separate milestone escrow payments, they needed to determine what portion of each escrow payment came from shares converted in from the note into equity in order to determine that note’s ultimate return.

For Increased Returns – Plan Future Rounds and be Capital Efficient.


Having seen many Angel investors be washed out by dilution and the preferences held by later investors into a company, particularly VC’s, I have adopted a stratey of looking for capital efficient investments (that won’t need VC to exit).

These tend to be B2B business with some real IP. Its necessary to develop some sales – to quality customers, but not necessary to scale the business to show value.  Acquirers need to see that “the dogs will eat the dogfood”, but you don’t need to feed every dog to do this. Just the big dogs that acquirers are likely to care about. Then sell the business, not on the PE multiples of the investment business, but on the acquirers PE – the value of the futures sales and profits they will make pushing the product through there much larger distribution channels.

Yes, product sales need to be scalable – but that scaling does not need to be done by us to prove value.

Typically, we are looking at total lifetime investment values of up to $5m – so a 10X return on a $50m exit. Which just happens to be the average published exit value.

Till now this has been intuitive – a belief that this is an effective strategy.

The American angel Capital Association (ACA) have just published some data looking at the returns achieved on 105 investments within the Launchpad Venture Group portfolio.

Turns out that those investments that were done on a capital efficiency basis – Thinking about future capital requirements and giving preference to capital efficiency (where the diligence team did not think it would need to raise more than $5M in outside capital over the course of the business) increased returns by 35%.

Capital efficiency and future planning – less capital at risk, spreading your investments over more (smaller capital need) deals, less dilution and likely earlier exits, with a 35% better return. What’s not to like?